This is not a cliché! In the field of expertise, I see that ladies prefer luxury bags while gentlemen wear watches! Luxury branded watches fit your lifestyle just like Madame's dressing room. About N. SARKOZY's watch, Jacques SEGUELA, had said "if at 50 years old you don't have a Rolex, is that you have missed your life...". The message of the most famous French advertiser only underlines the desire to acquire this luxury object. It is clear that the power of this Swiss brand remains "The first watch reference"according to WorldTempus. The proof? Paul Newman's ROLEX sold out only 17.8 million in 2017! What watches do you wear? Are they adequately covered for theft or fire by your insurance policy? Do you need to re-evaluate your coverage limits?

The second-hand market in the luxury brand sector

The second-hand luxury market could double by 2023 to $53 billion, according to a study by ThredUP published in the "Journal du luxe". According to watchesdeluxe.comSecond-hand sales are "booming".

In store

• New stores open in Paris: Da VINCI WATCHES.
• The trend of concept stores allows the purchase of new or used watches or the resale of watches, accompanied by an efficient expertise service.

On line

• Internet sites specialized in the resale of second-hand watches such as Crésus, Chrono24, watchfinder.fr, also offer the guarantee of expertise. However, some sites organized more like "marketplace", mix professionals and individuals.
• Some resellers can be private individuals as on Chrono24 but the customers' opinions weight the risk of a bad transaction.

French brands

Switzerland produces exceptional watches and remains the flagship of the fine watchmaking industry in the world with 95% of timepieces manufactured and then exported. Why is this so?

• With a Protestant tradition, Geneva was the cradle of the construction of complex timepieces from the 16th century.
• Let's not forget that the Huguenots expelled from our kingdom of France had been trained in our country and some of their knowledge fortunately remained.

Let's not get too caught up in the history of brands, built on magnificent advertising campaigns. Let's take a step aside and look at what is being done in France today with such talent! By the way, the site MONTREDO highlights the historical brands of French watches such as CARTIER.

• The TANK model offered in 1918 to the American general is still on sale 100 years later, as detailed inthe Journal of Fine Watchmaking .
• To be rediscovered: the models of BREGUET (founded in Paris), BELL and ROSS, (French founders), Michel HERBELIN

To get off the beaten track AUDACE ONE useful for titanium materials, AURICOSTE, keeps the spirit of the navy watchmaking, BLANCARRE signs the design... In conclusion, Buy and Insure or Reassess.